Core Topics Included?

• Search Engine Optimization (SEO)
  Search engine optimization (SEO) is the process of getting your website found on the world’s largest search engine, Google. Just like having a shop that is very easy to spot for the people walking down a crowded street.
• Search Engine Marketing (SEM)
  It’s money you spend with Google in exchange for advertising your website at the top of the results page when someone searches for certain words. It’s similar to renting space on a user-pay billboard right in front of your shop.
• Social Media Marketing (SMM)
  You have to market your brand on Facebook, Instagram, Twitter, etc.; these are all the places where people usually stay. Compare it with inviting people to a party and deciding to put your brand in the center of the crowd.
• Content Marketing
  Producing blog posts, videos, and other materials that are both practical and entertaining, and can be used to educate the visitors of your website. To put it simply, it’s like spinning yarns to draw and hold consumers.
• Email Marketing
  It is sending promotional or informational emails to the people in your database. An example of this would be sending a friend a letter or a hot deal directly to his/her mailbox.
• Affiliate Marketing
  Individuals other than yourself who market, promote, and sell products of a manufacturer or a retailer and receive a small share of the sales of the products. This is similar to personally engaging commission-based sales in the retail industry at an online platform.
• Influencer Marketing
  Getting your brand to the exposure of internet celebrities and working together with them in a promotional campaign. Here’s an example of that: imagine a popular singer mentioning your product during one of his shows to the audience watching him live and on his social media.
• E-commerce marketing
  E-commerce marketing is the process of supporting shop sales through the internet to attract customers and increase their number to make more sales. It combines the power of some or all of these tools, like advertisements, social media, and email, to enhance your sales.
• Mobile Marketing
  Communicating with your clients through handling apps, SMS, and/or mobile-friendly ads. Since the majority of people own smartphones, the situation can be likened to being basically in direct contact with their marketing space.
• Web Analytics
  Web analytics is the technique that lets you know how many visitors came, stayed, bounced, and found the very page. It is to keep the same thing as one who notes every guest to visit the shop and still doesn’t know what they are in for.
• Video marketing
  Video marketing refers to the act of promoting your brand with video content. Videos can be either informative or entertaining, but in any way, they will shorten the distance between you and your potential clients, thus building trust and increasing the brand’s equity.